NJOY vs Innokin: Features, Price + More (2024) (2024)

The epic showdown: NJOY vsInnokin. We're here to dissect every puff, flavor, and cloud.

But how do they compare against each otherin terms of product range, performance, flavors, value, and more?

Whether you're on team NJOY orrooting for Innokin, this detailed comparison guide is packed with juicydetails!

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A Quick Intro to NJOYand Innokin

NJOY is a vaping brand based in Arizona, US, offering disposable e-cigarettes, flavored pods, and e-liquids. Their products are designed to cater to both novice and experienced vapers, focusing on ease of use and satisfying experiences.

Innokin is a vape brand based in Shenzhen, China with a global reach in over 80 countries.

Its manufacturing base in China is supported by an after-sales service center in California, USA. Its product range includes pod systems, vape kits, tanks, and more.

Brand History and Background ofNJOY and Innokin

Let’s look at how the two brands evolved.

Founded in 2006 by Mark Weiss and his brothers, NJOY was one of the first major e-cigarette brands in the US.

In 2010, NJOY won a lawsuit against the Food and Drug Administration (FDA) in which the court decided that the FDA couldn't regulate e-cigarettes like drugs or medical devices unless they were marketed for therapeutic purposes.

By 2014, NJOY was ranked number one by the market research company, IRI in US vaping retail sales with over 90,000 points of distribution.

Later, the company stopped the production and sale of fruit-flavored e-liquids as legal authorities were concerned about underage people getting addicted to them.

In 2023, Altria Group acquired 100% control of NJOY.

Innokin, established in 2011, has emerged as a significant player in the vaping industry. The company holds over 170 patents across design, utility, and processing.

The launch of their iTaste VV pen-style vape in 2013, the Cool Fire box mod series in 2014, the Platform starter kits in 2019, and others cemented their reputation.

In May 2023, Innokin received a warning letter from the FDA, highlighting regulatory concerns over certain products that were not authorized for sale in the US.

NJOY vs InnokinComparison Summary

Take a quick look at the features ofNJOY and Innokin vapes before we get into the details:

Now let’s compare these brands in detail:

1. Design and Aesthetics

NJOY's vaping device is a sleek blend of form and function. It’s lightweight design makes it portable and perfect for on-the-go vaping. However, it doesn’t have any buttons and comes in only one color combination — black and grey.

Innokin products are generally known for their sleek and compact designs, with user-friendly features like easy filling and buttonless operation on some models.

They typically use stainless steel for durability and PCTG plastic for specific components.

While their designs are visually appealing, the glossy finishes can be prone to fingerprints and smudges, which may detract from the overall look over time.

2. Performance and Battery Life

NJOY devices charge up to 100% battery capacity in under an hour. It’s equipped with the pass-through charging feature so you can use it while it’s plugged in. Typically, a fully charged NJOY Ace device can last you approximately 24 hours, unless you’re a heavy vaper. The device comes with a light that turns off once it's fully charged, helping you prevent overcharging.

Innokin devices are generally known for their consistent performance and long battery life, with some models lasting a full day on a single charge.

Popular models like the Sceptre Tube feature a 1300mAh battery, supporting all-day vaping with efficiency across different coil resistances.

Similarly, devices like the Adept offer variable wattage, letting you tailor your vaping experience, while some, like the Proton Mini boast fast charging capabilities.

3. Longevity

NJOY devices offer around 300 puffs, with a robust 1000 mAh battery, ensuring value per use. However, the non-refillable nature of its pods and disposables might lead to high long-term expenses compared to refillable systems. The brand offers a cost-effective entry point but a seasoned, heavy vaper may want to consider pod costs for the long haul.

Innokin vapes, crafted from quality materials like stainless steel and zinc alloy, stand out for their durability and reliability across device types.

They deliver impressive puff counts, with certain ranges capable of achieving over 7,000 to 8,000 puffs.

Users often report these devices surpassing one year of lifespan under regular use.

On the downside, some reviewers mention occasional coil inconsistencies (especially in Sceptre devices) that can lead to needing replacements sooner.

4. Flavor Selection and NicotineOptions

NJOY Ace Pods come in three flavors – Classic Tobacco, Rich Tobacco, and Menthol, with 5% and 2.4% nicotine. Earlier the brand offered other fruity flavors, like blueberry, watermelon, and mint. However, those were discontinued due to regulations tightening around flavor offerings.

Innokin offers a wide variety of flavors, from refreshing spearmint to fruity and dessert-inspired choices.

Moreover, their devices are designed to be compatible with third-party e-liquids, enabling you to choose your preferred flavors.

5. Vaping Experience

NJOY uses ceramic coil heating technology to provide you a smooth vaping experience – so lesser chances of leaking, poor flavor, or burnt hits due to insufficient wicking. Its vapor output is comparable to smoke from a cigarette. For the best draw, hold the vaping device at 45 degrees with the airway pointing to your mouth and the charging port pointing to the ground.

Innokin devices are engineered to deliver satisfying clouds and a smooth throat hit, adjustable to suit both mouth-to-lung (MTL) and direct-to-lung (DTL) vapers.

For instance, the Innokin Sceptre allows you to switch between MTL and RDL styles easily, providing a customizable experience.

Some of their products, like Innobar C1, come with exclusive water-based e-liquids that satisfy cravings more quickly.

Some devices lack a clear battery or e-liquid level indication, which could be frustrating for some users.

6. Health and Safety Concerns

NJOY, like all vaping products, comes with health implications — from potential nicotine addiction to exposure to chemicals like glycerin and propylene glycol. The higher concentrations, especially the 6% options, pose a significant addiction potential.

Innokin has run into issues with the FDA due to the use of unauthorized flavors in its Esco Bars disposable vape line.

Unchecked and unauthorized flavors can contain harmful chemicals, like diacetyl, which has been linked to lung disease. Additionally, they may contain high quantities of sweeteners to lure in teens, potentially starting them on a habit with negative health consequences.

Besides, nicotine in e-liquids in Innokin devices is addictive and can mess with your lungs and heart health, and impair brain development in teens.

7. Regulatory Compliance andLegal Issues

NJOY’s tug of war with the FDA continues even after the vaping company won the lawsuit in 2010. In 2022, the FDA allowed multiple NJOY Ace products to be legally marketed in the US. At the same time, they passed Marketing Denial Orders (MDOs) for some NJOY Ace products. Consequently, two menthol-flavored Ace e-liquid pods remained under FDA review.

As we saw above, Innokin got a warning from the FDA in May 2023 for some flavorings in their Esco Bars that weren't approved.

Note: Consumers must also verify adherence to the latest local laws prior to any purchase of devices from these brands.

8. Nicotine ContentPotential

NJOY offers varied nicotine strengths in its pods (2.4% and 5%) and disposable vapes (4.5% or 6%). This caters to varying preferences and nicotine tolerances.

Innokin’s pre-filled vapes come with e-liquid up to 50mg/ml nicotine (up to 20mg/ml in the UK after the latest regulations.)

The brand recommends using their refillable vapes with 5-20 mg nic salt juice or 3-12mg freebase nicotine e-liquids.

9. Compatibility with OtherProducts

NJOY Ace Pods are designed to work with their own branded e-liquids for a better vaping experience and consistency. Using third-party pods, e-liquids, or accessories with NJOY devices is not recommended, as compatibility and functionality isn’t guaranteed.

Most Innokin devices are compatible with a wide range of third-party accessories, including tanks, coils, and e-liquids, enhancing their appeal among users who value versatility.

10. Availability andAccessibility

NJOY products can be bought at select retail stores in the US and through authorized online retailers. However, location-based restrictions can apply due to varying state and country regulations on vaping products, affecting availability and shipping.

Innokin vape devices are available in online and offline stores across the US.

However, the Innokin Store Locator is unavailable for users in the USA. Moreover, Innokin does not have any explicit marketing authorization from the US FDA — a must for vape brands in the country.

11. Cost vs. Quality

NJOY's rechargeable device, sold at an affordable rate of $9.99, offers a premium vaping experience. The pods ($6.99 for 1-pack and $9.99 for 2-pack) come in a few different flavors and nicotine strengths, allowing vapers to find their match for a satisfying vape session. However, similar rechargeable vapes in the market might offer lower long-term costs with refillable options.

Innokin delivers durable and dependable devices that offer good value for money. On the positive side, devices like the Endura T20 and the Coolfire series are lauded for their build quality and reliability, offering solid performance at a competitive price point.

However, the battery life on smaller models may seem inadequate, especially if you’re a heavy vaper. They could also add more innovative features in the entry-level market segment.

Pros and Cons of NJOYand Innokin

To summarize, here are the benefits anddrawbacks of both these brands:

In short, both NJOY andInnokin stand out in the vaping market with their unique strengths andofferings.

However, both NJOY and Innokin are not without their regulatory challenges.

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